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Usability Tests müssen nicht immer dem Lehrbuch entsprechen

Sehr tolle Methode um schnell sehr viele Meinungen zu erhalten bzw. schnell Daten zu erheben, um Designentscheidungen nicht aus dem Bauch heraus zu treffen:

Even if teams don’t do classic usability tests, they still need insights on which to base design decisions.

The secret to usability testing in the wild is that you can conduct usability tests following the basic methodology, just less formally. Call it Usability Testing Lite: sit next to someone using a design and watch them. Teams that do testing in the wild don’t need a lab. They don’t usually record anything. But they do have everyone on the team fully present, with at least one other person from the team in each session held with a user.

They conduct sessions in cafes, or malls, trade shows, or street fairs, even their own reception areas — anywhere the users might be — and ask nicely for a few minutes of time to try out something new.

These are quick, cheap, and insightful sessions. And since these smart teams were able to gather a few insights in a few days rather than a few weeks, they just do another round as soon as they can. They repeat the steps until they start to see trends. Then adjust as more questions come up. The thinking of the best teams is, how could having some insights be worse than doing nothing?

At least they got out of the office, maybe got a reality check on some small part of a design, and started to make a case for having more contact with users. Sounds better than opinion wars to me.

Den ganzen Artikel zur nicht ganz methodenreinen aber sicherlich effizienten Methode findet man hier:
Quick and Dirty Usability Testing: Step Away from the Book

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