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“Relevance” im Websitedesign

… relevance is probably the most important criterion for successful conversion. This separates good communication from inefficient communication. Even the location or size of your company can be relevant if users fear that their order may not be delivered on time, intact or at all. Simple page elements like a photo of your company’s building or storage depot can do a lot for credibility.

Optimizing Conversion Rates: Less Effort, More Customers | How-To | Smashing Magazine

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